Apple SVP says car is ‘ultimate mobile device’

Written by on May 28, 2015 in News with 0 Comments
REUTERS/Brendan McDermid

REUTERS/Brendan McDermid

RANCHOS PALOS VERDES, Calif (Reuters) – A senior Apple executive said developing a car would be the “ultimate mobile device” when asked about new products at a technology conference on Wednesday.

In April, analysts at investment-research firm Sanford C. Bernstein issued a report that outlined several reasons why Apple may build a car that would compete with major automakers. Apple has not commented on the rumours, but Jeff Williams, senior vice president of operations, hinted at an Apple car on Wednesday when asked on stage what Apple would do with its $100 billion in cash.

“The car is the ultimate mobile device, isn’t it?” Williams said. “We explore all kinds of categories. We’ll certainly continue to look at those, and evaluate where we can make a huge difference.”

Williams later said Car Play, Apple’s car-connected app, was so far the extent of Apple’s vehicle efforts.

And in another move, CBS Corp CEO Leslie Moonves met with Apple Inc last week to discuss a TV deal, he said at a technology conference Wednesday, and that discussions and negotiations for such a deal are ongoing.

“We will probably do a deal with Apple TV,” Moonves said during an onstage talk at a conference hosted by Re/code, an online-only technology publication, and added that he met last week with Eddy Cue, Apple’s senior vice president of Internet Software and Services.

Moonves said that television is moving away from 200-channel subscription packages as people watch fewer channels. He said he believes Apple will offer a less expensive TV package with fewer channels.

(Reporting By Yasmeen Abutaleb; Editing by Chris Reese)

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