Are Instagram marketing strategies safe?

Written by on February 16, 2016 in Features with 0 Comments

InstagramGetting likes and followers for your Instagram profile is not difficult. But to get real and genuine followers to your website that might end up purchasing your products is a challenge and slightly different story. Here, it all adds up to the knowledge on how to grow your audience and promote your brand on social media.

There are various tactics you can use for leveraging a successful Instagram marketing strategy. It depends on extensive experience in visual marketing and you can implement them in couple of days. Let’s check them out:

Running a campaign      

Do you know that a simple and effective Instagram marketing tactic is to engage users in campaigns? What makes these instagram campaigns simple is that you are tapping into your community in order to increase the content sharing.

It can be difficult to share the created contents from your brand’s account. However, with incredible and valuable user-generated content, you can enlist your community for creating content. This can be the most effective way to develop your Instagram marketing.

Analyzing your activations

For a successful Instagram marketing strategy, you need to have a comprehensive measurement and analytics to know the effectiveness of the promotion. So, this means that another important Instagram marketing gimmick that you have to leverage is Instagram analytics.

No doubt, Instagram can be a powerful tool for marketing your products and services and connecting with your fans. However, it depends on how you correctly you do it. Here you need to know who the active members of your community are, what content they are sharing and how this can affect the entire marketing strategy.

Leveraging the influencers               

Employing influencers to your Instagram marketing tactic can help in reaching the targeted audiences along with your promotion. Nowadays, influencers are the tastemakers of the social web, experiences which consumers have, and decisions on which products have to be purchased. Check out the given data which clearly proves it –


You need to leverage the authentic form of promotion for best Instagram marketing strategies. Influencers can amplify your reach by sharing details about your brand to their followers.

Using smart #hashtags

Leveraging hashtags for your Instagram marketing can be obvious to most of the casual social media marketers. But using such hashtags in the best way can be tricky. No doubt, hashtags are the effective means to increase the reach of your contents, but it is only if you are doing it in the right manner. With the existing hashtags you can increase the reach of your content or create new ones that benefit the entire social media strategies.

Engaging your community

Certainly, one of the best tactics that can be implemented in few days is community engagement but the long-term benefit you get from this interaction will be seen if you continue this activity for a long time. One thing to keep in mind is Instagram is not a one way channel for brand promotion. As the goal of your community is to interact and engage with you, it is important that you do the same.

Winding up

All the given Instagram marketing tactics can be done in a matter of few days, but the success can be seen if one continuously practices each of these given tactics. Ultimately, in the end, it is all about how you survive in an excessively competitive market and Instagram is a the best marketing tool to use in such situations.


About the Author

About the Author: Nancy Grace is a a social media writer at, a social marketing company that helps clients meet their goals faster and expand their customer base in a creative way. Nancy’s articles predominantly focus on Instagram marketing and are widely followed by readers from all over the world. .


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