Australians exceeding their data limits to the tune of $146 million

Written by on November 30, 2016 in Guest Blog with 0 Comments
leungchopan /

leungchopan /

Australians have collectively racked up $146 million in excess data charges this year. The new survey of 2,005 Australians found the number of smartphone owners regularly exceeding their monthly data cap has doubled in the past 12 months and now sits at 13.4 per cent – equivalent to 2.4 million Aussies. This represents an extra $86 million spent on excess data charges from November 2015 to November 2016.

Australians regularly passed their monthly mobile data allowance in the last 12 months and its costing them in excess data. While younger Australians might be more tech-savvy than their elders, they’re also more likely to live beyond their mobile data means.

A quarter of Gen Y mobile users regularly exceed their monthly data limit, compared to only 11 per cent of Gen X mobile users and 3 per cent of Baby Boomers. This is even though Gen Y users are the most likely to take advantage of free Wi-Fi – 44 per cent tend to use Wi-Fi in restaurants, cafes or shopping centers to help curb their mobile data usage, compared to 35 per cent of Gen X mobile users and 33 per cent of Baby Boomers.

Australians are regularly blowing their data caps not just because they’re streaming music and video, it’s also due to what’s happening behind the scenes on their mobile devices, says telco editor Alex Kidman.

“They’re not just chewing up their data watching Netflix on the train, perhaps they’re automatically uploading high-resolution photos to iCloud or Google Drive – both Apple and Google encourage this,” Kidman says.

“Meanwhile background apps and games can also be real data hogs, as can social media, so it’s very easy to find yourself in the red.”

But it’s not all bad news, with more than one in four savvy smartphone users (27 per cent) regularly monitoring their data usage so they don’t go over their limit.

More on ITWire and SMH

This article was first published on PricingDataPlans.

Tags: , ,

About the Author

About the Author: Jonathon has been lurking around the Telecoms and Internet space for the last 20 years. He is now a man on a mission – that being the reformation of the Industry Analyst business. He is working with his co-conspirators on transforming the Industry Analyst world forever as an Expert with EMI. .


If you enjoyed this article, subscribe now to receive more just like it.

Subscribe via RSS Feed

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.