Alex Leslie
Alex was Founder and CEO of the Global Billing Association (GBA), a trade body focused on the communications sector. He is a sought after speaker and chairman at leading industry conferences, and is widely published in communications magazines around the world. Until it closed, he was Contributing Editor, OSS/BSS for Connected Planet. He is publisher of DisruptiveViews and previously BillingViews.
It is one thing to do an exit interview, in order to gain feedback from unhappy customers. They are, after all, more likely to be honest and therefore the information is more likely to be of real value. It is quite another to put in the bully boys to try and persuade people to stay […]
Research house Berg Insight predicts that mobile advertising will grow from almost €7 billion a couple of years ago to €28 billion in 2018. We believe that this is completely feasible – as long as we do not get a critical balance wrong. That balance is centred around trust and engagement. Bombard a customer with […]
Normally we would love a press release that says connected cars are the Next Big Thing. We would immediately fire up the ‘punometer,’ roll up our sleeves and get ready to link the piece to our favourite image of, er, a car connected to the ground – but not in a good way. A report from […]
“In Africa,” said Bill Clinton several years ago, “for every million new mobile subscribers a country will add one percent to its GDP.” “In my country,” said the head of BSS for Vodafone Nigeria several years ago, “every time we turn on a new switch it is swamped within the hour.” Mobile technology is having […]
We tend to talk about M2M, or IoT, in the future tense. We tend to think of it as discussion material at conferences. We remember, through a cloud of pain and claustrophobia, that cars seemed to outnumber people on some of the stands at the Mobile World Congress. This “technology slice through almost all of […]
Have you ever tried to phone Google, or Facebook? Ever had a quick chat with the guys at WhatsApp? Perhaps had a problem with your web site and simply picked up the phone and sorted it out? All of the above, and many more, would tell you, if you could get hold of them to […]
There is something incredibly interesting about researching and writing a report on a topic that is ‘front and centre’ of people’s minds. It is like taking a snap shot of an industry, of collecting all the fluffy conversations and debates and solidifying them. Such was the work on the real time convergent charging and policy management […]
In the days when personal computers were called personal computers and there were large trade shows dedicated to them, there was an interesting phenomenon. Screens were small but becoming larger, colour screens arrived, speed went from tediously slow to really quite fast. The online world arrived and a familiar sound was the fuzzy whining of […]
We have been saying for a while now that trust is the key to winning customers. If operators can develop and maintain a relationship with their customers such that customers see the operator as a trusted partner in the digital jungle, good things will happen. Do the opposite and bad things will happen. Sadly, bad […]
Irritation is rising at BillingViews Boulevard. Normally this irritation is not caused by inane press releases announcing that vendor ‘x’ has sold something to operator ‘y’ and expecting us to be impressed. We simply press ‘delete.’ We are now officially irritated by this whole data roaming thing. We were encouraged by news that the European […]
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