Amrish Kacker
Amrish is a Partner at Analysys Mason based in Singapore. He has extensive experience in management consulting - as a generalist and telecoms, technology and media specialist - as well as in sales & distribution in developing markets. He has global experience and expertise in starting-up new businesses, including international expansion.
“Mobile payment propositions vary across markets – the emerging market model is likely to be the most disruptive to MNOs and the financial system.” Banking characteristics (e.g. debit card penetration, ATM availability) across developing, emerging and developed markets vary significantly, resulting in different mobile payment business models in these markets (see Figure 1 below). Figure […]
Premium subscribers constitute a disproportionate share of revenue – identifying these customers and tailoring tariffs to their needs using established quantitative processes are key to increasing revenue share. As mobile penetration in most markets is approaching saturation, MNOs are increasingly focusing on premium subscribers and revenue market share rather than all subscribers and subscriber market […]
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