Jake Coventry

Jake Coventry

Jake is founder of Matizmo — a marketing technology company focussed on helping organisations create one-to-one content for their audience. He has over 15 years industry experience working primarily in the B2B technology sector and a wealth of knowledge on digital communications. He writes for various online publications, and his own blog at www.matizmo.com.

Personalising content? Think cocktail party

Personalising content? Think cocktail party

Written by on June 8, 2015 in Guest Blog with 0 Comments

In addition to providing us with the ability to access useful information and enjoyable entertainment, the Internet also manages to quench our thirst for personalised experiences and content. Retail sites will offer up suggestions based on previous purchases, while on-demand streaming services provide recommendations on what to listen to or watch next. While many think […]

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5 companies that deliver content personalisation today

5 companies that deliver content personalisation today

Written by on May 13, 2015 in Guest Blog with 1 Comment

Content personalisation and marketing personalisation are real buzz phrases right now with a large influx of interest in this area, but out of all the players, which companies out there are really rocking it? We’ve collated five products that we think B2B marketers should take a look at. We’ve included a range of applications specifically […]

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