Katie Matthews

Katie Matthews

Katie is an experienced marketing communications professional currently working within the Cambridge technology sector, with specific interest in telecommunications. Her background is in journalism, and she has worked as editor and freelancer for a number of publications, including editor of a weekly in house magazine for the John Lewis Partnership.

Need monetization ideas – think loyalty and tokens

Need monetization ideas – think loyalty and tokens

Written by on July 6, 2015 in Guest Blog with 0 Comments

I’ve been talking about Sponsored Data as a business model a lot lately – and I’ve largely focused on zero-rating, or iterations of that model, as an approach because it’s one that US operator, AT&T, has shined a spotlight on in the West. In the East, things are different. Chinese operators are ahead of the […]

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Telco transformation – more than just a rebirth

Telco transformation – more than just a rebirth

Written by on June 4, 2015 in Guest Blog with 0 Comments

Many have compared telcos’ transformation from pure-play telco to digital players as a metamorphosis. You can see why: the weak, bloated caterpillar (telco) emerging from the chrysalis, reborn as a strong and beautiful butterfly (digital player). A fair analogy but one that perhaps does little to convey the massive pressure that telcos are under to […]

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Can operators actually become DSPs?

Can operators actually become DSPs?

Written by on May 11, 2015 in Guest Blog with 0 Comments

Operators are constantly being told that they need to up their game if they want to remain relevant in the digital economy, and fundamentally alter their business model to maintain a foothold in the value chain. Articles (very like this one!) urge MNOs to become fully-fledged digital service providers (DSPs), while at the same time […]

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Operators should consider omni channel sales strategy

Operators should consider omni channel sales strategy

Written by on April 17, 2015 in Guest Blog with 0 Comments

Despite maturing markets and the digital shift, most operators continue to work with an outdated store mix that was designed in a simpler channel environment. Big branded stores were designed to sell devices, which made sense during the massive shift from feature phones to smartphones. But that wave has leveled out, while branded stores remain […]

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Gartner presents a bimodal model

Gartner presents a bimodal model

Written by on March 25, 2015 in Guest Blog with 0 Comments

Gartner has responded to the tension within IT organizations between their old-style legacy systems and modern IT practices with a model that it calls ‘Bimodal IT’. Bimodal IT outlines two very distinct system models, which it argues are necessary in order to support digital within the enterprise. Type 1 is traditional IT – where systems […]

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