Binge On gets YouTube, customers get buffer rage

Written by on March 22, 2016 in Guest Blog with 0 Comments

Hombre echando humo por las orejasWhen T-Mobile launched Binge On YouTube was the missing piece and it is now in place.

At the back-end of last year, T-Mobile announced the audacious plan to provide free streaming video. YouTube, being the biggest source of online streaming video was curiously absent from the long list of providers. The companies have now sorted out their differences and fans can now Binge on YouTube as well as content from more than 50 providers.

Providers added: YouTube, Baeble Music, Discovery Go, ESNE TV, FilmOn.TV, Fox Business, Google Play Movies, KlowdTV, and Red Bull TV, bringing the grand total to 52 Binge On partners.

At the time of the Binge On launch, YouTube were decidedly anti-binge. From a statement provided to The Wall Street Journal at the time, YouTube says, “Reducing data charges can be good for users, but it doesn’t justify throttling all video services, especially without explicit user consent.”

In another savvy move by T-Mobile, they announced today that it would give content providers the option to bypass Binge On. If a company prefers for its video to stream at a native resolution, it can choose to do so. However, it will count against customers’ data allotment and won’t be included the data-free streaming push. The carrier is also giving content providers the ability to optimize content themselves for Binge On, rather than having T-Mobile do it for them.

The Binge On YouTube make up comes a serendipitous time for network performance vendor IneoQuest, who just released a new study that says over half of all Americans experience Buffer Rage, defined by doctors, or possibly just IneoQuest marketers, as “a state of uncontrollable fury or violent anger induced by the delayed or interrupted enjoyment of streaming video content from over-the-top (OTT) services.”

2016.03.18-Buffer-Rage

 

Some interesting (comical) findings:

  • 58% experience their highest level of stress when buffering occurs while they’re using their mobile device
  • 66% just lose it when mid-roll buffering ruins their experience, worse than buffering at the beginning
  • When buffering occurs during a sporting event a third of all men fly off the handle. They’re not good sports about it
  • And 58% blame their Internet Service Provider, but not it would seem if they are on T-Mobile!

More Here.

This article first appeared on Pricing Data Plans.

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About the Author

About the Author: Jonathon has been lurking around the Telecoms and Internet space for the last 20 years. He is now a man on a mission – that being the reformation of the Industry Analyst business. He is working with his co-conspirators on transforming the Industry Analyst world forever as an Expert with EMI. .

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