Opinion
With mobile advertising becoming the norm – and growing at over 150% a year, all seems happy in the world of windswept, personalized, sticky messaging. There is, however, a great deal riding on the success of targeted advertising. Facebook’s IPO valuation relies almost exclusively on their sponsored stories approach to advertising, which means that we are about to […]
PayPal has been investing a lot of time re-examining the world of payments. Its conclusion is that mobile payments is about shopping not about payments. According to the official blog, penned by Sam Shrauger, Vice President, Global Product & Experience, PayPal is “redefining the future of money”. It is not about “replacing a card swipe […]
The most obvious, the most compelling business model for Facebook is advertising. With the profiles of over 800 million consumers in its grasp, the obvious thing to do is offer those consumers stuff they want. However, with an IPO looming and institutions adept at profit making ready to invest, the most obvious thing for those institutions is […]
By Chris Couch, COO of Transverse The cloud makes it possible for companies of all sizes to leverage sophisticated rating, charging and billing capabilities without multi-million-dollar price tags for licenses, integration and maintenance. Though cost avoidance is often an initial driver, the desire to push business models to the next level using “billing” as a […]
I nearly began to swear recently while listening to a radio interview because an overconfident hype-slinger promised we’d all have location-aware, personalized marketing pushed to our smart phones in a week or two. The audacity of his assurances irked me; they are easy to make to lay audiences that can’t refute them. Those in the […]
Customer Experience is extremely tangible from the customer’s perspective; but the forces that shape and affect it can be more ephemeral. The relationship between operational processes and customer experience isn’t always easy to measure or define, but operators are beginning to improve in doing just that. According to Sanjay Kumar, industry vice president – communications […]
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