Opinion

Will targeted advertising misfire?

Written by on May 16, 2012 in BillingViews, Opinion with 0 Comments

With mobile advertising becoming the norm – and growing at over 150% a year, all seems happy in the world of windswept, personalized, sticky messaging. There is, however, a great deal riding on the success of targeted advertising. Facebook’s IPO valuation relies almost exclusively on their sponsored stories approach to advertising, which means that we are about to […]

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A far country – right here, right now

Written by on May 16, 2012 in BillingViews, Opinion with 0 Comments

“When a man journeys into a far country, he must be prepared to forget many of the things he has learned, and to acquire such customs as are inherent with existence in the new land; he must abandon the old ideals and the old gods, and oftentimes he must reverse the very codes by which […]

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PayPal takes us shopping

Written by on May 16, 2012 in BillingViews, Opinion with 0 Comments

PayPal has been investing a lot of time re-examining the world of payments. Its conclusion is that mobile payments is about shopping not about payments. According to the official blog, penned by Sam Shrauger, Vice President, Global Product & Experience, PayPal is “redefining the future of money”. It is not about “replacing a card swipe […]

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Facebook tagged by commercial imperative

Facebook tagged by commercial imperative

Written by on May 16, 2012 in BillingViews, Opinion with 0 Comments

The most obvious, the most compelling business model for Facebook is advertising. With the profiles of over 800 million consumers in its grasp, the obvious thing to do is offer those consumers stuff they want. However, with an IPO looming and institutions adept at profit making ready to invest, the most obvious thing for those institutions is […]

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Hey Accenture: Half Your Panel Says Lack of Real-Time Billing is Their Big Problem

Written by on May 15, 2012 in BillingViews, Opinion with 0 Comments

I’m continuing to examine

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How About a Better Answer than “Overhaul Your Billing Infrastructure”…?

Written by on May 15, 2012 in BillingViews, Opinion with 0 Comments

I want to dig into an

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Where Cloud Billing Clearly Makes Sense

Written by on May 15, 2012 in BillingViews, Opinion with 0 Comments

We’re seeing a proliferation of business models in the mobile domain. Many take advantage of opportunities that have emerged since Smartphones became a primary means for people to access online services, websites, and social networks. Earlier this week, it was announced that

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Anatomy of a Cloud Billing Solution

Anatomy of a Cloud Billing Solution

Written by on May 15, 2012 in BillingViews, Opinion with 0 Comments

By Chris Couch, COO of Transverse The cloud makes it possible for companies of all sizes to leverage sophisticated rating, charging and billing capabilities without multi-million-dollar price tags for licenses, integration and maintenance. Though cost avoidance is often an initial driver, the desire to push business models to the next level using “billing” as a […]

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Real-Time Analytics and the Path to “Right Offer-Right Time”

Written by on May 15, 2012 in BillingViews, Opinion with 0 Comments

I nearly began to swear recently while listening to a radio interview because an overconfident hype-slinger promised we’d all have location-aware, personalized marketing pushed to our smart phones in a week or two. The audacity of his assurances irked me; they are easy to make to lay audiences that can’t refute them. Those in the […]

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OSS/BSS Fragmentation Costs Operators in Customer Experience and Churn

Written by on May 15, 2012 in BillingViews, Opinion with 0 Comments

Customer Experience is extremely tangible from the customer’s perspective; but the forces that shape and affect it can be more ephemeral. The relationship between operational processes and customer experience isn’t always easy to measure or define, but operators are beginning to improve in doing just that. According to Sanjay Kumar, industry vice president – communications […]

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