China and India set for biggest share of Pay TV sector in Asia Pacific

Written by on March 7, 2017 in Guest Blog with 0 Comments

Lukiyanova Natalia frenta /

Unlike most of the rest of the world, the Asia Pacific pay-TV sector is vibrant, with subscribers and revenues forecast to rise over the next five years, with China and India naturally leading the pack, according to the latest “Asia-Pacific Pay-TV Forecasts” report from Digital TV Research.

The report says that China and India together will account for 80% of the region’s 666 million pay-TV subscribers by 2022. China will add 40 million subs between 2016 and 2022, with India bringing in an extra 30 million. However, five of the 22 countries covered will lose subs between 2016 and 2022.

Digital cable will supply 72 million of the 92 million pay TV subscriber additions between 2016 and 2022. However analog cable subscriptions will fall by 70 million – leaving cable nearly flat overall. IPTV will contribute in an extra 57 million subs, with pay satellite TV up by 32 million.

Together China, India and Japan will account for more than two-thirds of the region’s $40.1 billion pay TV revenues by 2022.

Pay TV revenue will increase by $5.7 billion between 2016 and 2022. India will contribute $3.2 billion to the additional revenues, with China bringing in $1.1 billion more. Pay-TV revenues will double in Bangladesh and Myanmar, but will fall in six other countries.

China Radio and TV will gain almost 20 million digital cable subscribers between 2016 and 2022. However, the operator will lose 20.5 million analog cable subs; giving a net loss of 531,000 subs. The next biggest loser will be Japan’s SkyPerfecTV; down by 289,000 subscribers over the same period.

IPTV operators China Telecom (plus 24.4 million) and BesTV (plus 12.2 million) will gain the most pay-TV subscribers over the same period, followed by India’s Dish TV (plus 5.2 million).

China Radio & TV will remain the region’s dominant pay-TV operator in revenue terms by a massive distance. However, its revenues will fall by $763 million between 2016 and 2022. Meanwhile, China Telecom will gain more than $1 billion and BesTV will climb by $608 million.

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