Day Three at #MWC16 – IoT takes to the stage

Written by on February 25, 2016 in Billing & Payments, Guest Blog with 0 Comments

MWC ZuckerbergWednesday at #MWC16 was definitely a day for things, as most days have been, from watches to cars and everything in between.  Today in particular, operators and vendors alike were talking up and showing off IoT strategies and new initiatives.

Paul Scanlan, Huawei’s president of business and network consulting said “connected devices vary from low-cost devices such as sensors all the way to very sensitive expensive devices that will need ultra-high throughput, reliability and very low latency such as autonomous vehicles.”  The more immediate challenge for operators would be to handle massive numbers of connections with very low traffic per connection. This is a very different business model to human to human communications.

Etislat announces their backing of Narrowband IoT and stressed the importance of international partnerships in engaging with various industry verticals and generating new revenue streams. Huang Yuhong the deputy general manager of the China Mobile Research Institute, was willing to predict 10 billion Narrowband connections by 2020 that will generate 1 Trillion RMB in income…

Another major player boasted momentum for their IoT Platform and that was Verizon. According to the company, more than 4,000 developers are using their ThingSpace, the platform they launched in 10/2015.  They are also pushing for a new set of tools that will ensure IoT security (another major issue). Verizon is planning to launch an LTE IoT only Core network – later this year.  They mentioned that their global IoT footprint – with device connectivity – is now extended to more than 120 countries and would reach more than 200 by year end. Verizon’s revenues from IoT and Telematics was $690M for 2015.

The GSMA intelligence report said that TV’s, printers, cameras and game consoles are the most connected things in the household while other things like AC, ovens, security systems, washers, and even smoke detectors are lagging a long way behind.

My big question, as usual, is what about the monetization, and vendors are clearly thinking along the same lines.

Amdocs announced a new platform on the first day of the show that promised to do exactly that for operators.  Aptly named, the Amdocs IoT Monetization Platform, it promises to help operators maximize the potential of IoT services

From the press release… ‘with this platform, service providers can quickly onboard enterprise and OEM partners, and bill consumers purchasing IoT products and services directly, or via the consumer’s bill with the service provider.’ ” The move from wholesale IoT, to consumer-level IoT is a dramatic shift, creating many new challenges. In this new environment, enterprises and OEMs need geographical outreach and the ability to manage complex activations and billing, while cooperating with multiple players across the value chain,” said Chris Williams, head of global marketing at Amdocs.

Cisco’s acquisition of Jasper, announced earlier this month, is also testament to the growing focus on managing the entire IoT ecosystem and specifically the creation of new revenue models. Jasper develops and provides a SaaS platform with a predictable, recurring revenue IoT business that manages and drives a wide range of connected devices and services for more than 3,500 enterprises worldwide, working with 27 service provider groups globally.

According to Chuck Robbins, Cisco Chief Executive Officer, “together, we can enable service providers, enterprises and the broader ecosystem to connect, automate, manage, and analyze billions of connected things, across any network, creating new revenue streams and opportunities.”

One day left on the MWC#16 clock and most of the team still standing….

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About the Author

About the Author: Jonathon has been lurking around the Telecoms and Internet space for the last 20 years. He is now a man on a mission – that being the reformation of the Industry Analyst business. He is working with his co-conspirators on transforming the Industry Analyst world forever as an Expert with EMI. .

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