EE looks at giving smartphone users the power to control advertising

Written by on November 23, 2015 in Snippets with 0 Comments

EE, Britain’s biggest mobile operator, is considering introducing technology that will hand smartphone users the power to control the advertising they see online, in a clampdown that would cause major upheaval in the £2bn mobile advertising market.

Olaf Swantee, EE’s chief executive, has launched a strategic review that will decide whether the operator should help its 27 million customers to restrict the quantity and type of advertising that reaches their devices, amid concern over increasingly intrusive practices. Read full story here….

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