Four out of five first world problems relate to Wi-Fi – no, really!

Written by on October 17, 2017 in Guest Blog with 0 Comments

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Dailymail.co.uk is the hub of celebrity gossip for millions of people in Western Europe and beyond. It is not the first place I would think of when it comes to groundbreaking technological research, but a survey outlining so-called First World Problems caught my eye last week.

The top 20 includes a number of eye rollers; picking out an un-ripe avocado in the supermarket stands out along with not getting a seat on public transport. 4 of the top 5 problems relate to Wi-Fi, connectivity and our addiction to our smartphones. In that article Patrick Fagan a consumer behavioral psychologist from Goldsmiths University points out that ‘we are instinctively hardwired to look for problems. Our concerns have now transmuted into more fickle problems. In our comfortable lives, we might have enough money for bills or a holiday, but it’s in our nature to never be satisfied and we will worry about Wi-Fi and delivery times instead.’

 

If people are hardwired to look for problems in daily life, it feels that in the telecom space they are searching that bit harder. Mobile and fixed connectivity providers are held to a very high standard when it comes to service levels, data speeds and overall customer experience. Telecoms companies are consistently near the bottom of the Customer Experience league table. There is a significant amount of nonsense talked about Customer Experience in recent times but when you strip it back, how do you improve Customer Experience? You eliminate customer problems one by one, first world or otherwise. A lack of free Wi-Fi and eliminating the buffering sign are 2 problems that telecoms companies can tackle relatively easily.

In fact Liberty Global, the parent company of UPC, Telenet and Virgin Media in Europe are doing just that. Liberty Global’s newly-released Connect App offers its users seamless connectivity access both in and out of the home within the same, easy-to-use interface, including Wi-Fi on-boarding and roaming experience to 10 million Liberty Global’s hotspots in Europe. This app has been launched in both Austria and Switzerland with the other Liberty Global properties to follow suit later this year and into 2018.

Watch the video here.

Wi-Fi connectivity and on boarding problems may be of the first world variety, but we look forward to solving them one country at a time.

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Sean Broderick

About the Author

About the Author: Sean has over 8 years’ experience in communication devices, telecoms and software marketing. Prior to joining Openet, Sean worked in Irish telecom operators eircom and UPC in marketing roles covering broadband, landline and mobile services. At Openet he is responsible for product collateral creation and aiding the sales team in converting sales opportunities, by identifying operator market challenges. .

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