How to prepare for the Digital Disruption coming your way?

Written by on October 2, 2015 in Guest Blog with 0 Comments

Disruptive stressWhether we accept it or not, we can’t deny the air of disruption entering our digital enterprise. Organizations that are not accustomed to this business agitation will find it difficult to sustain in this E-commerce market. The swift increase in the number of online shoppers has paved way for disruptive technology. Even if your e-business is heading on the right track with excellent sales and user engagement, you will be attacked by the inevitable interruption in your smooth e-Tailer processes.

What is Digital Disruption?

Digital Disruption is the buzzword for most leading digital companies in the recent years. The term adds up much more than the mere sum of the two words: digital and disruption. It is a terrifying warning to your business that will completely alter every business on the planet. It is a powerful destructive force unleashed from three major digital sources like:

  • Free digital Tools building new products and services
  • Digital platforms that can be finessed by competitors
  • A rapidly growing section of digital consumers

In simple words, it refers to digital technology changes that rapidly displace established ways of performing business activities, value creation and social intercommunication. Sometimes, this disruption is also seen as an opportunity to boost sales and traffic.

How to Protect from Digital Disrupters

Digital disruptors apply the most brilliant strategies to attract larger customers. They are intensely customer-focused and provide lucrative opportunities to consumers to keep them glued to their digital platforms.

  • Innovating the adjacent possible: The foremost step to prevent you from being attacked by disruptors is to start thinking and applying the strategies they use to pull a larger consumer base. For instance, most companies offer lower costs in incrementing product improvements. However, giving with free or nearly free digital platforms and tools, you can offer consumers better value at low expense. Avoid using the traditional methods of marketing and connecting with customers. Think of developing schemes so that the customers get a chance to look outside the current product experience, which are way more useful and beneficial for them.

As you are aware of consumer’s details and their buying behaviors, you can take advantage of the information and identify who all consumers are influenced by the offerings you provide. This will help you in creating the next big thing consumers are looking forward and expecting from you. Reuse the resources and skills you and your employees have to bring in new concepts and also upgrade the existing ones for improved business and increased user engagement.

  • Creating Digital Enhancement to Magnify the Total Product Experience: As a well-established digital company, you can start online programs that will give consumers added flexibility by allowing them schedule the product delivery and rerouting their packages to some other address while they are in transition. You can test and try such programs on your website. This ultimately will provide you improve the total product experience you offer to users and shoppers.
  • Build better customers faster and cheaper: “A taste of one’s own medicine.” Nothing can be better than embracing a disrupter’s mindset on disrupting them from destroying your business strategies. You can assure consumers of how rapidly you test and deploy solutions, measure them and reinvent them for better results.

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About the Author

About the Author: Vaishnavi loves pursuing excellence through writing and has a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for intellipaat.com (https://intellipaat.com), a global training company that provides e-learning and professional certification training. She is based out of Bangalore and has an experience of 5 years in the field of content writing and blogging. Her work has been published on various sites related to Hadoop, Big Data, Business Intelligence, Project Management, Cloud Computing, IT, SAP, Project Management and more. .

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