In-car mobile to boost GM

Written by on April 21, 2015 in Snippets with 0 Comments

DETROIT (Reuters) — Buyers of General Motors vehicles will increasingly be able to use in-car mobile broadband systems to book hotel rooms, cut deals on driver insurance, pay for data usage and conduct a host of other transactions.

And each time they do, GM will get a small cut from the seller.

When the automaker began offering 4G LTE high-speed wireless connections in some cars last year, it wasn’t clear how it would generate revenue to offset the costs of the hardware. Now, as the company prepares to expand the technology to most of its 2016 U.S. models, GM is lifting the curtain on its digital business strategy.

During a recent investor presentation, company executives put a number on their 4G expectations for the first time, saying they expect to reap at least $350 million in improved profits over the next three years from adding the OnStar 4G systems to its cars. Read the story…

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