IoT – first signs of a slowdown

Written by on January 22, 2015 in Opinion with 0 Comments

Medical CommunicationWe recently suggested that the IoT arena was in for a Gartner style slow down, as the huge expectations met the obvious barriers between the vision and the implementation. And, according to research house Infonetics, this is already happening. Leading analyst John Byrne says ‘The connected health market is developing slowly, with regulatory constraints a frequent obstacle, especially in the US market.”

Regulation, particularly when it comes to healthcare is a well known nightmare and likely to take years to overcome. Communication regulation, by comparison, is a stroll in the city.

Interestingly, Byrne does not see regulation as the biggest barrier, but a risk averse attitude in an old and slow-moving industry. Clearly, the healthcare – and many other – markets will get connected in time, and 2013 revenues were already $553 million, but we should not underestimate the ability of the solid object that is industry and company culture to stand in the way of progress and innovation.

Worse, bringing two industries into the same arena means that you have two cultures and two goals. There will be a definite lack of understanding.

Byrne cites Vodafone and Deutsche Telekom as two operators who have made headway, and thinks that Europe will lead the way. He also believes, importantly, that for operators to make a success of the IoT opportunity, they must find partners with in-depth knowledge and experience of the industry being targeted. Operators, he believes, simply do not have the level of knowledge to go it alone.

The IoT arena is fascinating and the next few years will resemble a lava lamp as companies and industries manoeuvre around each other to find where they fit. There will also be, sooner rather than later we hope, a dose of common sense applied to it. At the moment, the IoT arena looks very much like the desktop publishing market did when Apple, Adobe and Aldus produced the tools to make it possible. Companies large and small decided to produce a newsletter. Without any design skill. And they tried to produce the whole thing purely using desktop publishing. The results were horrid and funny in equal measure. We must not fall into the trap of thinking ‘if something can be connected, it must be connected.’

That way lies the Internet of Silly Things.

 

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About the Author

About the Author: Alex was Founder and CEO of the Global Billing Association (GBA), a trade body focused on the communications sector. He is a sought after speaker and chairman at leading industry conferences, and is widely published in communications magazines around the world. Until it closed, he was Contributing Editor, OSS/BSS for Connected Planet. He is publisher of DisruptiveViews and previously BillingViews. .

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