Mobile financial services looking good in Europe

Written by on October 5, 2015 in Snippets with 0 Comments

A study into attitudes to mobile financial services suggests that Europeans could be a lucrative target market for telcos in the next 12 months.

Research company Ovum studied 8,500 consumers in 17 countries across mature and emerging markets from Asia, the Americas, Africa and Europe. The study, on behalf of Amdocs, included an investigation of users and non-users of mobile financial services in UK, Sweden, Norway, Denmark and Finland. It found that though half of all Europeans have never used mobile financial services, 15 per cent of them are ready to adopt advanced products in the coming year. This could create a massive market opportunity that mobile telcos and over the top content providers could compete for, according to Ovum principal analyst Eden Zoller. Read the story…


About the Author

About the Author: From our press centre we select the top industry news stories from the leading online publications and wire services and bring them straight to you. .


If you enjoyed this article, subscribe now to receive more just like it.

Subscribe via RSS Feed

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.