The combination of 4G/LTE smartphones triggers MTN bill shock warning. The MTN bill shock campaign is a call to subscribers to manage their data better. MTN says rapidly depleting data and bill shock are due to increased usage of social media and streaming platforms on mobile devices, as well as faster network speeds due to 4G rollout and customer upgrades from feature phones to smartphones.
With recent reports of data price increases and the #Datamustfall campaign, MTN has embarked on a campaign to educate its customers on cost effective ways of using data in order to minimize bill shock.
“Data is the gateway into the rich digital world, however due to lack of insight customers have unwittingly experienced bill shock and their experience spoiled by inexplicable or rapidly depleting data,” the mobile operator said in a statement today.
In the past MTN has come under fire from customers who complained about “disappearing data” on the network. “The expansive rollout of 4G or LTE networks has enriched network experience as it resulted in higher upload and download speeds,” according to MTN.
MTN said that not all devices were created equal. Tests have found that devices running on certain operating systems consume more data than other devices for the same usage patterns, the company said.
For example, consumers are unaware that on average they could consume approximately 4.6GB and 1.4GB of data over a four-day period when they are logged on Instagram or Facebook on the 2G and 3G network, MTN noted.
All this comes in response to questions from subscribers about so-called ‘disappearing data’. The alleged high cost of mobile data in South Africa also came under scrutiny when radio personality Tbo Touch started the #DataMustFall protest movement, which trended on social media. While this is a phenomena that effects all mobile subscribers, it can be tough when costs are so expensive in relations to income. We shall see how the other operators respond.
This article was first published on PricingDataPlans.