Social CRM Survey Finds Consumers Don’t Trust Facebook with Money

Written by on May 15, 2012 in BillingViews, Opinion with 0 Comments

A recent survey conducted by BillingViews found that 87 percent of tech-savvy consumers would not buy anything through Facebook.

 

That’s no small mountain to climb in an era of online fraud, rampant hacking attacks, and explosive growth in online and mobile payment use among consumers.

Additional findings from the survey include:
• 60 percent of those surveyed would recommend a communications provider’s services on Facebook, though women were more likely to do so than men.
• 58 percent of respondents, and an equal number of men and women, said they would use Facebook to complain publicly about their communications providers.
• 45 percent of respondents said they would use Facebook as a means to interact with their communications providers to solve a problem, though women were more likely to do so.
• 27 percent of respondents, a majority of which were men, said they would not use Facebook to interact with their communications providers.

Edward Finegold

About the Author

About the Author: Ed Finegold is CSO for Validas, a company that specializes in personalized user experiences that leverage analytics-as-a-service to simplify mobile buying, selling, pricing & billing. Ed has been a regular contributor to BillingViews. .

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