Tag: ad-blocking
News highlights for 8 February New York Times offers free Spotify for a year for a digital subscription (Reuters) – The New York Times Co said on Wednesday that readers taking a one-year digital subscription would also get free access to music streaming service Spotify, as the newspaper company looks for new ways to attract […]
Ad blocking cost the digital publishing industries an estimated $41.4 billion worldwide in 2015, according to Parks Associates. What is ad blocking? Ad blocking extensions, browsers, VPNs or DNS solutions act like a firewall between the web browser and all known ad servers. Most ads are blocked by open-source web browser extensions, installed by end […]
The advertising equivalent of the Mobile World Congress has just finished in Cannes. Among the empty bottles of rose, over turned chairs and a whole raft of meaningless industry awards (called Lions, for some reason) are some rather sad conclusions. The first is that there seems to be a weary realisation that when you say online […]
We have said, often, that there is a complete disconnect between the advertising industry and publishers, and customers. We have compared it to a battle. Frankly, it is more like a bunch of people wandering around in the dark, shouting and bumping into things. Just this week, Eric Schmidt, ex CEO of Google said that […]
3Three UK is planning to trial opt-in ad blocking technology from Shine next month. As mentioned in this recent entry, ad blocking technology at the network level is somewhat controversial, at least from an operator point of view. 3 Three UK however has come out as the very public leader in the pro opt-in ad blocking camp. […]
Digital advertising has experienced strong growth with no signs of slowing down, but in order to continue its global boom the industry needs to ensure clean ad delivery – meaning ads are viewable to the consumer and free from fraud – a $7 billion problem. After all, an ad that isn’t seen can’t have an […]
It started with an innocent suggestion. Why not try Air France? In response I flipped open the browser, looked at flights, considered the length of stop overs, weighed prices and after possibly five minutes on the site, rejected the idea. Ever since, Air France adverts appear on everything I do. Scrolling numbly through Facebook, behold, […]
You would be forgiven for thinking that we are slightly obsessed about the advertising world. We are not alone. Many industry observers are fascinated by the ad blocking vs advertising battle. Now, browsers such as Brave, and add-ons such as Redmorph are appearing that might shed some light on the future. Brave has incorporated bitcoin […]
Now a $100 billion business globally, mobile ads account for about 20 percent of the data traffic consumed on a typical mobile subscription. This is frequently traffic that subscribers don’t want and haven’t asked for. Video ads, in particular, slow the Internet experience and can render in such a way to obstruct the actual content the […]
Ad blocking is currently the scourge of publishing and advertising businesses. There is an intense battle going on between the two. Both sides are reaching for lawyers and the publishing/advertising camp has started calling ad blockers names. Words like blackmail and extortion have been used in public. Billions of dollars of revenue is at stake, […]
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