Tag: ad-blocking

The advertising bubble continues to over-inflate

The advertising bubble continues to over-inflate

Written by on March 22, 2016 in Opinion with 1 Comment

Targeted advertising is a myth. The last time I ate at Mcdonald’s was probably 20 years ago. The last time I gambled was at least 15 years ago (and lasted approximately 15 minutes – the length of time it took to lose $50 in a casino on Macau). I do not have babies, I am […]

Continue Reading

Opera – faster, more secure and advert free (if you want)

Opera – faster, more secure and advert free (if you want)

Written by on March 10, 2016 in News with 0 Comments

FRANKFURT (Reuters) – Opera, the pioneering Web browser developer, is introducing a new version of its desktop computer browser that incorporates ad-blocking features directly into the browser, promising faster page-loading times. Faster loading Web pages, increased privacy and security and a less intrusive web browsing experience are behind the growing demand for ad-blockers. However, their […]

Continue Reading

The advertising world still does not know it is in trouble

The advertising world still does not know it is in trouble

Written by on February 22, 2016 in Opinion with 1 Comment

The first piece of news out of Barcelona #MWC16 fed right into one of the most topical and divisive issues we currently face. Personalised advertising. A survey by Syniverse among 8,000 mobile phone users in eight major markets concludes that we do not trust brands, even big brands, with our data. While this may not […]

Continue Reading

The anti advertising opportunity gets even bigger

The anti advertising opportunity gets even bigger

Written by on January 26, 2016 in Opinion with 1 Comment

Like a black hole, there is a huge opportunity developing in the ‘anti advertising’ arena. What is surprising is that the advertising world does not seem to be too worried. Or they are burying their heads in the sand. We have dared to suggest that not only is the advertising world standing on the edge […]

Continue Reading

How to block the ad blocking fans

How to block the ad blocking fans

Written by on January 22, 2016 in Guest Blog with 0 Comments

Ad Blocking company Adblock was blocked from attending ad industry talkfest! Adblock says it has been uninvited from an advertising industry conference. The online ad blocking creator was blocked from attending the Annual Leadership bash in California by the Interactive Advertising Bureau. If you think about it, it’s not that farfetched… Adblock is the bad […]

Continue Reading

Facebook accused of blocking advertisements – really?

Facebook accused of blocking advertisements – really?

Written by on January 15, 2016 in Guest Blog with 0 Comments

In a turn of the tables, Indian Hike Messenger has accused Facebook of blocking some of its advertising.  Hike Messenger competes with the likes of Facebook’s own WhatsApp application/platform. It was reported that the folks at Hike initially thought there was a technical issue related to some of its ads on Facebook, particularly the ones […]

Continue Reading

Operators – here comes the flood

Operators – here comes the flood

Written by on December 8, 2015 in Opinion with 2 Comments

It is normally quite annoying when magazines, blogs and other publications try and connect some random (and vicious) natural disaster with their own product or industry. Connecting operators, their challenges and the recent flood in the north west of England might therefore be a little close for comfort. A few years ago, there were unprecedented […]

Continue Reading

Ad blocking wars heat up

Ad blocking wars heat up

Written by on December 3, 2015 in Guest Blog with 0 Comments

What some folks are referring to as the Adblockalypse (it took me a while to pronounce it too) is continuing to gain pace. The latest “extinction event” began with Apple’s inclusion of ad blocking tech in its iOS 9.0. The operators are now jumping on the bandwagon, with O2 UK leading the ad blocking charge. Speaking […]

Continue Reading

The advertising war turns nasty – and stupid

The advertising war turns nasty – and stupid

Written by on November 3, 2015 in Opinion with 0 Comments

We still live with the delusion that we can target advertising to an individual. We can’t, and proof of this is in the take up of ad blocking software. With over 190 million downloads and counting, it is clear that people are fed up with irrelevant adverts. ‘They’ say that for every person that is […]

Continue Reading

The problem with advertising – it’s programmatic

The problem with advertising – it’s programmatic

Written by on October 15, 2015 in Opinion with 0 Comments

Sometimes it is quite tiring watching another sector, another arena, in a race to the bottom. We are watching with world-weary frowns as the communications industry does it with data pricing. We have watched it in retail, as the vast majority of that arena now competes on price and only a few, a gallant few, […]

Continue Reading

Top