Tag: ad-blocking

In mobile advertising, the window is closing

In mobile advertising, the window is closing

Written by on October 5, 2015 in Opinion with 0 Comments

It is entirely possible that the whole advertising eco-system is about to shoot itself in the foot. It is hugely valuable. It is going mobile (now worth $31.9 billion). And it is the rock on which companies such as Facebook thrive. And Google. And many others. Yet most customers hate mobile adverts. On a small […]

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Ad blocking might derail the money train

Ad blocking might derail the money train

Written by on September 22, 2015 in Guest Blog with 0 Comments

 Love ’em or hate ’em online ads are a pretty much a given (and now worth about $100 billion). You know those ads that just popup or take a piece of your screen while you’re trying to read something interesting? The traditional online ad networks are run by the likes Google, Facebook, AOL and Yahoo. […]

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Ad-blocking app pulled from Apple Store

Ad-blocking app pulled from Apple Store

Written by on September 21, 2015 in News with 0 Comments

(Reuters) – Tumblr co-founder Marco Arment, who developed the most popular paid ad-blocker on Apple Inc’s U.S. app store, has pulled the product, citing concerns that the tool could hurt independent Web publishers. In a blog post on Friday, Arment, wrote that he was pulling his “Peace” app because he does not feel that it […]

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Is mobile advertising heading for a brick wall?

Is mobile advertising heading for a brick wall?

Written by on September 14, 2015 in Opinion with 0 Comments

There is turmoil in the advertising world. It is quite hard to work out whether it is emerging as the next big opportunity or about to hit a brick wall. Here are some of the figures that make it hard to fathom: Consumer and advertising expenditure on handset-based mobile media will rise twelve percent in […]

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Ad-blocking by telcos – like bringing a knife to a gunfight

Ad-blocking by telcos – like bringing a knife to a gunfight

Written by on May 27, 2015 in Features with 0 Comments

Recently we have seen a bunch of articles (see here [paid], here, here) suggesting that some mobile network operators – notably in Europe – are considering deploying ad-blocking capabilities in the network, and potentially charging companies such as Google for the right to ‘unblock’ them via some sort of revenue-share agreement. A company called Shine has […]

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