Tag: advertisers

YouTube strategy threatened by advertiser revolt

YouTube strategy threatened by advertiser revolt

Written by on March 24, 2017 in News with 0 Comments

(Reuters) – The decision by a handful of high-profile consumer brands to pull advertising from Google’s YouTube over offensive content could threaten the site’s long-term strategy of stealing ad dollars from television, analysts and ad industry professionals said Thursday. The immediate financial impact of the controversy is likely to be limited, in part because a […]

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Snapchat struggling to gain traction with advertisers

Snapchat struggling to gain traction with advertisers

Written by on November 23, 2015 in News with 0 Comments

SAN FRANCISCO (Reuters) – Snapchat, maker of a free mobile app that lets users send videos and messages that disappear in seconds, is struggling to gain traction with advertisers, fuelling investor concern that its $16 billion valuation isn’t justified by a business that hasn’t yet shown it has a steady source of income. Even in […]

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