Tag: Advertising

Are we looking at the return of a subscription model for publishers?

Are we looking at the return of a subscription model for publishers?

Written by on October 20, 2017 in Opinion with 1 Comment

The digital advertising model is broken. And finally publishers are accepting this fact. It is not before time, the rest of the world, digital or otherwise, spends much of its time saying that we now live in a subscription economy. The irony, of course, is that while reading this message on our favourite sites, we […]

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Facebook and why the census is no way of counting people

Facebook and why the census is no way of counting people

Written by on September 8, 2017 in Opinion with 0 Comments

You may have noticed that we are being quite nice and quite quiet about our friend Facebook, the anti-social network. In the past we have wondered how investors continued to pile in to a business based on a one-sided business model – advertising. We marvelled at the metrics not only Facebook, but other platforms, used […]

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Facebook advertising business grew by more than 50 percent

Facebook advertising business grew by more than 50 percent

Written by on July 27, 2017 in News with 0 Comments

(Reuters) – Facebook Inc’s mobile advertising business grew by more than 50 percent in the second quarter, the company said in its earnings report on Wednesday, as the social network continued to establish itself as the venue of choice for an ever-growing array of online advertisers. Shares in Facebook, owner of four of the most […]

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Facebook is now almost entirely dependent on advertising

Facebook is now almost entirely dependent on advertising

Written by on May 5, 2017 in News with 0 Comments

SAN FRANCISCO (Reuters) – Facebook Inc’s growth into a digital advertising power is showing a flip side: The social network is more dependent than ever on the cyclical ad market, even as its rival Google finds new revenue streams in hardware and software. The company reported on Wednesday that 98 percent of its quarterly revenue came […]

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The ad blocker wars are about hearts and minds, not weapons

The ad blocker wars are about hearts and minds, not weapons

Written by on May 3, 2017 in Opinion with 1 Comment

Cyber security is often described as an arms race between hackers and everyone else – you create a defense, hackers think up a way around it, you beef up your defenses, etc and so on. The same can also be said of ad blockers. A number of companies are coming up with clever ways for […]

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New Whopper burger advert gets Google Home to sell it to you

New Whopper burger advert gets Google Home to sell it to you

Written by on April 13, 2017 in Opinion with 0 Comments

It seems the boundaries for what is acceptable in advertising are being stretched, again. Burger King has just launched a Whopper burger TV advert that invades your home. According to Reuters, ‘the 15-second ad starts with a Burger King employee holding up the sandwich saying, “You’re watching a 15-second Burger King ad, which is unfortunately not […]

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Throw away lines that change the way you see the future

Throw away lines that change the way you see the future

Written by on April 3, 2017 in Opinion with 0 Comments

  Recently, in interviews, bars and conferences, people have dropped lines into the conversation that have – quite radically – changed the way I think about the future. The first was during an interview with Simon Montford, Edinburgh based entrepreneur and IoT enthusiast. We were talking about how the IoT will evolve and I was […]

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In the current advertising fiasco, who will weather the storm?

In the current advertising fiasco, who will weather the storm?

Written by on March 27, 2017 in Guest Blog with 0 Comments

Facebook will be hit much harder than Google. Although it is Google that is taking most of the heat in the current boycott of its digital display advertising, it is Facebook that is likely to be hit hardest by this problem. A series of global firms have pulled their advertising from YouTube is response to finding […]

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YouTube strategy threatened by advertiser revolt

YouTube strategy threatened by advertiser revolt

Written by on March 24, 2017 in News with 0 Comments

(Reuters) – The decision by a handful of high-profile consumer brands to pull advertising from Google’s YouTube over offensive content could threaten the site’s long-term strategy of stealing ad dollars from television, analysts and ad industry professionals said Thursday. The immediate financial impact of the controversy is likely to be limited, in part because a […]

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News highlights – 21 March

News highlights – 21 March

Written by on March 22, 2017 in News with 0 Comments

News highlights for 21 March Uber board makes rare statement, still backs Kalanick SAN FRANCISCO (Reuters) – Uber Technologies Inc plans to keep co-founder Travis Kalanick as chief executive following a series of damaging events at the ride services company, a member of its board said on Tuesday in a rare call with reporters. Read […]

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