Tag: Advertising
The digital advertising model is broken. And finally publishers are accepting this fact. It is not before time, the rest of the world, digital or otherwise, spends much of its time saying that we now live in a subscription economy. The irony, of course, is that while reading this message on our favourite sites, we […]
You may have noticed that we are being quite nice and quite quiet about our friend Facebook, the anti-social network. In the past we have wondered how investors continued to pile in to a business based on a one-sided business model – advertising. We marvelled at the metrics not only Facebook, but other platforms, used […]
(Reuters) – Facebook Inc’s mobile advertising business grew by more than 50 percent in the second quarter, the company said in its earnings report on Wednesday, as the social network continued to establish itself as the venue of choice for an ever-growing array of online advertisers. Shares in Facebook, owner of four of the most […]
SAN FRANCISCO (Reuters) – Facebook Inc’s growth into a digital advertising power is showing a flip side: The social network is more dependent than ever on the cyclical ad market, even as its rival Google finds new revenue streams in hardware and software. The company reported on Wednesday that 98 percent of its quarterly revenue came […]
Cyber security is often described as an arms race between hackers and everyone else – you create a defense, hackers think up a way around it, you beef up your defenses, etc and so on. The same can also be said of ad blockers. A number of companies are coming up with clever ways for […]
It seems the boundaries for what is acceptable in advertising are being stretched, again. Burger King has just launched a Whopper burger TV advert that invades your home. According to Reuters, ‘the 15-second ad starts with a Burger King employee holding up the sandwich saying, “You’re watching a 15-second Burger King ad, which is unfortunately not […]
Recently, in interviews, bars and conferences, people have dropped lines into the conversation that have – quite radically – changed the way I think about the future. The first was during an interview with Simon Montford, Edinburgh based entrepreneur and IoT enthusiast. We were talking about how the IoT will evolve and I was […]
Facebook will be hit much harder than Google. Although it is Google that is taking most of the heat in the current boycott of its digital display advertising, it is Facebook that is likely to be hit hardest by this problem. A series of global firms have pulled their advertising from YouTube is response to finding […]
(Reuters) – The decision by a handful of high-profile consumer brands to pull advertising from Google’s YouTube over offensive content could threaten the site’s long-term strategy of stealing ad dollars from television, analysts and ad industry professionals said Thursday. The immediate financial impact of the controversy is likely to be limited, in part because a […]
News highlights for 21 March Uber board makes rare statement, still backs Kalanick SAN FRANCISCO (Reuters) – Uber Technologies Inc plans to keep co-founder Travis Kalanick as chief executive following a series of damaging events at the ride services company, a member of its board said on Tuesday in a rare call with reporters. Read […]
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