Tag: ARPU

Optimize me

Optimize me

Written by on February 18, 2014 in BillingViews, News with 0 Comments

I read with interest in a recent blog posting that CSPs can do themselves a big favour by offering a tariff optimization service to their customers, but what does that mean to their bottom line? There is a perception that suggesting a more suitable tariff to customers, based on their usage patterns, is directly related […]

Continue Reading

Let’s get rid of unprofitable subscribers…but first….

Let’s get rid of unprofitable subscribers…but first….

Written by on January 13, 2014 in BillingViews, Guest Blog with 1 Comment

In November 2013, RCom India deactivated 10M subscribers. According to the RCom spokesperson “Reliance Communications has de-activated around 10 million unprofitable, low-end subscribers at the lowest end of the ARPU (average revenue per user) range. This will have no impact on revenues and will instead contribute to the improvement of service quality on the network. […]

Continue Reading

Behold a New Buzzword – Introducing ARPA

Behold a New Buzzword – Introducing ARPA

Written by on July 3, 2013 in BillingViews, News with 1 Comment

Most people agree that the term ARPU needs a makeover. Many will promote ARMU as a more useful metric. ARPU – Average Revenue per User – has no relation to costs. Without factoring in costs, you could earn $ 1,000 per year from a customer but if it costs you $900 to serve him, it […]

Continue Reading

How helping customers spend less, earns more.

Written by on January 17, 2013 in BillingViews, Opinion with 0 Comments

Even though we continue to be overwhelmed by ‘bill shock’ headlines over exorbitant data roaming charges we shouldn’t forget the more common regular ‘bill shock’ that many families face each month when their phone bills come in higher than expected. It’s very easy to point blame at someone after the event, but what are we […]

Continue Reading

Top