Tag: Augmented reality
The phenomenon that is Pokemon GO took most people completely by surprise. It demonstrated the power of Augmented Reality (AR) – and then some. It did what parents having been trying to do for 20 years – get their children back outside, it proved that AR is here – and compelling. And, apart from journalists […]
Like many things – billing for example – the future of advertising lies in its death. Or at least the death of the traditional model. While the communications industry knows that bombarding customers with offers and ‘in your face’ advertising will make them switch off, it is worth looking at what the advertising industry itself […]
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