Tag: communication

The secret to better marketing and ROI – shout less, talk more

The secret to better marketing and ROI – shout less, talk more

Written by on January 20, 2015 in BillingViews, Guest Blog with 0 Comments

As any CMO in a telecommunications operator will know, when quarterly revenue targets aren’t being reached, the first thing to get cut is the advertising budget. It’s a quick win on the balance sheet and the CFO who most likely holds a thinly veiled disdain for marketing’s ‘excessive’ budget will be only too glad to […]

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