Tag: context

A $47 billion opportunity, but think first…

A $47 billion opportunity, but think first…

Written by on December 8, 2014 in BillingViews, Opinion with 0 Comments

You would be forgiven for thinking that Openet is a leading provider of information and knowledge to the communications industry, rather than a leading provider of real time charging technology. They have led the debate about where operators are going to find the revenues to replace those that are being eroded by the commoditisation of […]

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Big data, analytics and common sense

Big data, analytics and common sense

Written by on December 1, 2014 in BillingViews, Opinion with 0 Comments

When it comes to big data, analytics, contextual, spur of the moment offers, the room seems to become slightly cloudy, a state of unreality edges in. We nod, we ponder the enormity of being able to offer millions of people that spur of the moment, non intrusive, ‘makes complete sense, thank you’ offer. And then […]

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The real-time opportunity is right now

The real-time opportunity is right now

Written by on November 12, 2014 in BillingViews, Opinion with 0 Comments

There are surveys and there are surveys. Some immedlately command respect and the new one from Openet, supplier of real-time business support systems certainly does that. A survey by the company among 87 mobile operators concludes that there is a $47 billion opportunity waiting for those who can crack the real-time, context based puzzle. The study […]

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Keeping music in context

Keeping music in context

Written by on October 21, 2014 in Opinion with 0 Comments

Research house Berg Insight predicts that mobile advertising will grow from almost €7 billion a couple of years ago to €28 billion in 2018. We believe that this is completely feasible – as long as we do not get a critical balance wrong. That balance is centred around trust and engagement. Bombard a customer with […]

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Even context may not be king

Even context may not be king

Written by on September 15, 2014 in BillingViews, Opinion with 5 Comments

While we are beginning to become quietly confident that communications companies are now in a far better position than they were two years ago, there is still cause for concern. Operators are collaborating, innovating and partnering, all of which is good. We still worry about advertising though. Berg Insight believes that location-based marketing will reach […]

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The key to mobile engagement lies in-store

The key to mobile engagement lies in-store

Written by on August 15, 2014 in BillingViews, News with 0 Comments

We are more and more convinced that the future of telecoms operators lies in the hands of OTT players – and other partners. We are gearing up for the age of mutually supportive partnerships, smart platforms that enable that support and devices which are simply ‘windows’ into a total virtual world. We also discuss trust […]

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Context is king – but please add common sense

Context is king – but please add common sense

Written by on June 23, 2014 in BillingViews, News with 0 Comments

Recently a senior BillingViews operative took a quick vacation. Three well spent days and two very well spent nights made sure that a small group of holiday makers were well refreshed, well fed and well relaxed. Photographs were taken, friendships were strengthened and promises were made about creating Dropbox folders to share the photos which, […]

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