Tag: DAA

Controlling ads in apps no fantasy (but look who’s behind it)

Controlling ads in apps no fantasy (but look who’s behind it)

Written by on October 31, 2014 in News with 0 Comments

Americans prefer free, ad-supported mobile apps to those that cost money, and value mobile ads that are relevant to their interests, according to a new survey conducted by Zogby Analytics. Respondents also said they wanted tools – similar to those available on desktop and laptop computers – that let them control how and whether data […]

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