Tag: gaze points

Everything you always wanted to know about eye tracking (Part 2)

Everything you always wanted to know about eye tracking (Part 2)

Written by on October 18, 2016 in Features with 0 Comments

Eye tracking delivers unmatched value to market research Why is it that some products make an impression on customers while others just don‘t get it right? Eye tracking has become a popular, increasingly vital tool in market research. Many leading brands actively utilize eye tracking to assess customer attention to key messages and advertising (TV […]

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