Tag: loyalty
Amongst the general hype and disruption of new, cool technologies, the mobile wallet is quietly taking off, in a big way, according to a survey by Capital One. In fact, according to the survey, ahead of the Holiday Season, almost half of mobile wallet users plan to make a purchase with it in the run […]
We may think that the communications industry is suffering from the greatest disruption in its history. And we would be right. We may look at banking, where disruption is almost as great. Most 18-24 years have never been into a branch, and why would they, they would say. Spare a thought, though, for an industry […]
I’ve been talking about Sponsored Data as a business model a lot lately – and I’ve largely focused on zero-rating, or iterations of that model, as an approach because it’s one that US operator, AT&T, has shined a spotlight on in the West. In the East, things are different. Chinese operators are ahead of the […]
Of all the partnerships under discussion at the moment, ones that involve music are the most compelling. It is a classic ‘win-win’ deal. The music business was in deep trouble, the digital revolution leaving vinyl records in pieces on the streets and music companies in similar straits. Now, through partnerships the music industry is enjoying […]
Whilst operators and the communications industry pick and choose partners for the Game of Confusion that has already started, lessons and insight pour in from ‘the other side.’ And some come from Digital Service Providers you would not normally consider for that title, and they are discovering that mobile payments mechanisms can lead to loyalty. […]
The number of loyalty programmes is expanding at an alarming pace. According to a survey by Bond Loyalty in the US, they have grown from an impressive 10 programmes per person in 2014 to 13 per person now. Unfortunately, the number of programmes that customers are actively engaging in is going the other way. The problem […]
It is often the quiet ones that make the biggest steps. And Bango is not necessarily a company you would think of when reviewing a list of billing companies. The company has teamed up with Cardmobili, a digital wallet company that focuses on loyalty services to provide operators with the ability to increase the payment […]
This piece from Market Strategist Hugh Roberts started life as a comment on the previous piece, Consumers don’t want bills – we decided it deserved a proper airing as an article in its own right. Of course consumers don’t ‘want’ bills. However, the fact that they have bought something gives them certain statutory rights that […]
50 percent of revenues in the automotive market come from premium services, according to Dr Ekkehard Stadie of Simon Kucher and Partners, speaker at the recent IIR pricing data and BSS conference. In telecoms, this figure is not quite ten percent. His presentation was full of examples of pricing pitfalls and billing blunders. How pricing […]
Innovation in payments tends to be evolutionary, rather than revolutionary. The success stories in payments tend to be based on taking what’s already there and making it work better. This approach also happens to be the way Apple has approached technology innovation for its successful product lines. An Apple move into payments has been much […]
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