Tag: loyalty

The rise and fall (and rise) of the mobile wallet

The rise and fall (and rise) of the mobile wallet

Written by on December 5, 2016 in Opinion with 0 Comments

Amongst the general hype and disruption of new, cool technologies, the mobile wallet is quietly taking off, in a big way, according to a survey by Capital One. In fact, according to the survey, ahead of the Holiday Season, almost half of mobile wallet users plan to make a purchase with it in the run […]

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A revolution in retail and the end of loyalty cards

A revolution in retail and the end of loyalty cards

Written by on July 27, 2015 in Features with 0 Comments

We may think that the communications industry is suffering from the greatest disruption in its history. And we would be right. We may look at banking, where disruption is almost as great. Most 18-24 years have never been into a branch, and why would they, they would say. Spare a thought, though, for an industry […]

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Need monetization ideas – think loyalty and tokens

Need monetization ideas – think loyalty and tokens

Written by on July 6, 2015 in Guest Blog with 0 Comments

I’ve been talking about Sponsored Data as a business model a lot lately – and I’ve largely focused on zero-rating, or iterations of that model, as an approach because it’s one that US operator, AT&T, has shined a spotlight on in the West. In the East, things are different. Chinese operators are ahead of the […]

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If music be the food of love – and loyalty – play on

If music be the food of love – and loyalty – play on

Written by on May 28, 2015 in Opinion with 0 Comments

Of all the partnerships under discussion at the moment, ones that involve music are the most compelling. It is a classic ‘win-win’ deal. The music business was in deep trouble, the digital revolution leaving vinyl records in pieces on the streets and music companies in similar straits. Now, through partnerships the music industry is enjoying […]

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Will mobile payments lead to loyalty?

Will mobile payments lead to loyalty?

Written by on April 15, 2015 in Opinion with 0 Comments

Whilst operators and the communications industry pick and choose partners for the Game of Confusion that has already started, lessons and insight pour in from ‘the other side.’ And some come from Digital Service Providers you would not normally consider for that title, and they are discovering that mobile payments mechanisms can lead to loyalty. […]

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A loyalty programme is more than a piece of plastic

A loyalty programme is more than a piece of plastic

Written by on April 10, 2015 in Opinion with 0 Comments

The number of loyalty programmes is expanding at an alarming pace. According to a survey by Bond Loyalty in the US, they have grown from an impressive 10 programmes per person in 2014 to 13 per person now. Unfortunately, the number of programmes that customers are actively engaging in is going the other way. The problem […]

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Mobile payments cross digital divide

Mobile payments cross digital divide

Written by on December 5, 2014 in BillingViews, News with 0 Comments

It is often the quiet ones that make the biggest steps. And Bango is not necessarily a company you would think of when reviewing a list of billing companies. The company has teamed up with Cardmobili, a digital wallet company that focuses on loyalty services to provide operators with the ability to increase the payment […]

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Consumers still don’t want bills

Consumers still don’t want bills

Written by on November 4, 2014 in BillingViews, News with 0 Comments

This piece from Market Strategist Hugh Roberts started life as a comment on the previous piece, Consumers don’t want bills – we decided it deserved a proper airing as an article in its own right. Of course consumers don’t ‘want’ bills. However, the fact that they have bought something gives them certain statutory rights that […]

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Bundles, Big Macs and billing for stuff

Bundles, Big Macs and billing for stuff

Written by on October 14, 2014 in BillingViews, Opinion with 0 Comments

50 percent of revenues in the automotive market come from premium services, according to Dr Ekkehard Stadie of Simon Kucher and Partners, speaker at the recent IIR pricing data and BSS conference. In telecoms, this figure is not quite ten percent. His presentation was full of examples of pricing pitfalls and billing blunders. How pricing […]

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Apple Pay – evolution or revolution?

Apple Pay – evolution or revolution?

Written by on September 10, 2014 in BillingViews, Guest Blog with 4 Comments

Innovation in payments tends to be evolutionary, rather than revolutionary. The success stories in payments tend to be based on taking what’s already there and making it work better. This approach also happens to be the way Apple has approached technology innovation for its successful product lines. An Apple move into payments has been much […]

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