Tag: market research

Wanted – ‘harbingers of failure’ – are you one?

Wanted – ‘harbingers of failure’ – are you one?

Written by on September 18, 2015 in Opinion with 0 Comments

If you have ever had anything to do with market research you will know that companies spend millions of dollars testing the desirability and market potential before releasing new products. Everything from concept and design to the benefits for consumers and final packaging are taken into account. Specialist firms poll selected market groups and gauge […]

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