Tag: massmarketing

The era of mass marketing is over

Written by on August 13, 2015 in Snippets with 0 Comments

The era of mass marketing is on its knees and could be dead and buried within a generation, according to Google and Facebook, who say the shift to the mobile web and micro-marketing will become the dominant form of advertising. Speaking at the annual Digital Marketing Forum presented by The Australian and Sensis in Sydney, Stephen Scheeler, […]

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