Tag: Metrics

Facebook promises greater transparency after inflating video ad metrics

Facebook promises greater transparency after inflating video ad metrics

Written by on November 17, 2016 in News with 0 Comments

(Reuters) – Two months after Facebook Inc admitted it had inflated the average time it told advertisers that users were watching their video ads, the company is promising better data to give ad buyers a clearer picture of how they are spending their money. The world’s biggest online social network on Wednesday launched a new […]

Continue Reading

New metrics needed as telcos go up against Apple, Google, Amazon

New metrics needed as telcos go up against Apple, Google, Amazon

Written by on June 2, 2015 in News with 0 Comments

Telcos are now being judged for their customer experience against not just their rivals in the sector but top-ranked customer brands like Apple, Google and Amazon, according to Salesforce global comms and media industries group SVP Andy Baer. And Baer argues that as the telecoms industry continues to pivot towards the consumer, it’s time to […]

Continue Reading

AT&T after DirecTV? That’s a bit OTT

AT&T after DirecTV? That’s a bit OTT

Written by on May 6, 2014 in BillingViews, Opinion with 0 Comments

The industry is awash with rumours that AT&T is thinking about acquiring DirecTV. This move, if true, would provide some serious competition for Comcast, with or without Time Warner on board. The press so far has been slightly fixated – as usual – on how many customers each company has and whether, when Verizon wants […]

Continue Reading

Top