Tag: mobile

Mobile is becoming the baseline for all branded digital experiences

Mobile is becoming the baseline for all branded digital experiences

Written by on November 4, 2016 in Guest Blog with 0 Comments

It’s November, which means the 2017 predictions for the telecoms/IT sectors are starting to roll in. First on our radar is Forrester Research, which predicts that mobile will be the main face of the branded digital experience in 2017. Also, apps are pretty much done. According to Forrester’s just-released 2017 Mobile Predictions report, 2016 was the […]

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In Myanmar rapid subscriber growth slows, data becomes focus

In Myanmar rapid subscriber growth slows, data becomes focus

Written by on November 2, 2016 in News with 0 Comments

YANGON (Reuters) – Norwegian telecoms company Telenor will focus on improving data services in Myanmar, the head of the local business said on Wednesday, as an era of rapid subscriber growth following the opening up of the economy has ended. The liberalization of Myanmar’s telecoms sector has been a rare example of successful reform since […]

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Is the hardware business dead? The future of mobile services

Is the hardware business dead? The future of mobile services

Written by on October 20, 2016 in Guest Blog with 5 Comments

Exploding handsets aside, Ericsson’s crisis shows the need for all players to accelerate their shift towards software and services. Last week was another week of exploding smartphones, and the growing fall-out from the problems with Samsung’s Galaxy Note 7. Once a flagship product and a genuinely innovative design, the latest Note has turned into a nightmare. […]

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Using pricing based on big data to increase mobile revenues

Using pricing based on big data to increase mobile revenues

Written by on May 5, 2016 in Guest Blog with 0 Comments

Premium subscribers constitute a disproportionate share of revenue – identifying these customers and tailoring tariffs to their needs using established quantitative processes are key to increasing revenue share. As mobile penetration in most markets is approaching saturation, MNOs are increasingly focusing on premium subscribers and revenue market share rather than all subscribers and subscriber market […]

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The demise of the big brand era

The demise of the big brand era

Written by on January 19, 2016 in News with 0 Comments

One of the biggest dilemmas following a major acquisition is what to do about the branding. Some of the mobile industry’s founding fathers have already seen their brands disappear, and others will follow in 2016. In the UK, telco BT says it will keep the EE brand once it completes its takeover of the country’s […]

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Facebook makes customers profile richer

Facebook makes customers profile richer

Written by on September 30, 2015 in News with 0 Comments

SAN FRANCISCO (Reuters) – Facebook Inc rolled out updates to mobile profile pages to enable users to better personalize their profile and more easily control their privacy settings. Facebook has sought to improve and ease its mobile profile experience as it makes more of its $10 billion-plus in annual ad revenue off of phones. The […]

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Facebook strides into Africa aboard mobile bandwagon

Facebook strides into Africa aboard mobile bandwagon

Written by on September 10, 2015 in News with 0 Comments

JOHANNESBURG (Reuters) – Facebook has nearly 20 million users in major African markets Nigeria and Kenya, statistics released by the social network showed on Thursday, with the majority using mobile devices to access their profiles. Facebook opened its first African office in Johannesburg in June as the continent’s growing population and relatively low levels of […]

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The UK goes mobile – and how!

The UK goes mobile – and how!

Written by on June 12, 2015 in Features with 0 Comments

The introduction of mobile devices has completely changed the digital landscape, more than we could have predicted a few years back. Over 72 percent of the 47 million large UK digital audience access the internet via more than one device, be it a combination of desktop/smartphone or desktop/tablet. Mobile has also now become more engaging […]

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Majority of mobile consumers in South Africa dissatisfied

Written by on April 30, 2015 in Snippets with 0 Comments

The majority of mobile consumers are dissatisfied with the level of service they receive from South Africa’s mobile network operators’ (MNOs’) customer care units, with a significant gap between what customers expect and what their service providers deem satisfactory. This is according to local industry watchers, who corroborate a recent survey carried out by the UK’s MobileSquared for network and subscriber intelligence company […]

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When is mobile not mobile?

When is mobile not mobile?

Written by on April 30, 2015 in BillingViews, Opinion with 0 Comments

The answer to this seemingly simple question is constantly under debate. The most frequent, and perhaps obvious answer, is that mobile is simply an access mechanism which is evolving into a window onto the digital world that is as complex and rich as our physical one. Underneath that answer lie several others and they are coming […]

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