Tag: monetisation

Success for operators now lies in thinking app, not data

Success for operators now lies in thinking app, not data

Written by on October 3, 2017 in Opinion with 0 Comments

We have heard the words ‘real-time, contextual offers’ a lot over the last few years, but we are now beginning to understand exactly what they mean. When the telco industry was fixated by data – parts of it still are – we really did not understand how data could be contextual. If, however, you look […]

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Lies, damned lies and the success of the IoT

Lies, damned lies and the success of the IoT

Written by on July 20, 2015 in Opinion with 0 Comments

With the growing hype around almost everything at the moment, it is with sadness that DisruptiveViews feels it must dust off the ‘cynical hat’ for a moment. Apparently WiFi will be (almost) everywhere – and soon. Apparently connected cars will be ready to roll – soon – and apparently operators will be ready to monetise the […]

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