Tag: monetization

4 monetization opportunities for Mobile Network Operators

4 monetization opportunities for Mobile Network Operators

Written by on August 31, 2016 in Guest Blog with 0 Comments

 Mobile Network Operators (MNOs) are confronting threats to their core recurring revenues on multiple fronts. Over-the-top (OTT) services continue to siphon off customers and profits by the millions. The rise of eSIMs, where mobile customers can change carriers at will, have brought the era of the two-year contract to a screeching halt. Technology superstars like […]

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To future-proof the IoT network, critical decisions needed now

To future-proof the IoT network, critical decisions needed now

Written by on March 23, 2016 in Guest Blog with 0 Comments

The impending explosion in new machine-to-machine (M2M) services in every area of life will drive rapid adoption of technologies which are optimized for these activities. But there is a real risk that commercial urgency will outrun the development of the platforms. If organizations adopt Internet of Things (IoT) strategies before some fundamental decisions are made […]

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Need monetization ideas – think loyalty and tokens

Need monetization ideas – think loyalty and tokens

Written by on July 6, 2015 in Guest Blog with 0 Comments

I’ve been talking about Sponsored Data as a business model a lot lately – and I’ve largely focused on zero-rating, or iterations of that model, as an approach because it’s one that US operator, AT&T, has shined a spotlight on in the West. In the East, things are different. Chinese operators are ahead of the […]

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IDC’s Mark Winther talks data monetization

IDC’s Mark Winther talks data monetization

Written by on October 21, 2013 in BillingViews, Features with 0 Comments

Monetizing data is a real challenge. Operators are starting to get more sophisticated marketing refined products. Tiered data plans are great for customers and operators but bring their own set of problems to administer. Real-time, ad hoc offers are coming.

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