Tag: MVNO
I’m sure what you are about to read will annoy some people, but I had almost forgotten about mobile virtual network operators (MVNOs) and their place in the telco food chain. Big mistake! I now know that just because I am not exposed to any MVNOs where I live, or that they rarely make the […]
The MVNO World Congress is something of a MWC for the virtual operator business, a place for MVNOs to meet, greet and pick up on new trends. Held in April, in Nice’s gloomy Acropolis two weeks before the arrival of the TM Forum battalions, it’s small and, if not quite perfectly formed, certainly vibrant and […]
Now that MVNO has to mean more than being a simple reseller, differentiation is critical. Price itself is a commodity and no way of differentiating your services – you have to provide innovative and compelling reasons why customers would want to sign up, and stay with you. As Robert Machin, Market Analyst with Openet says, […]
Europeans have been dissatisfied with the EU government for years. Political parties skeptical of Brussels have had a resurgence. To combat its image problem with the voters, pro-European politicians have pursued the policy of free mobile roaming as a means to make the EU popular again. While the impact to consumer prices in the short run […]
In the last few years the MVNO arena has undergone a quiet but seismic change. The traditional way of launching an MVNO was to invest $10 million and spend months negotiating with the network operator, implementing systems and processes. And even when you had done all that, you were limited in the services you could […]
Becoming an MVNO today is a very different proposition from 10 years ago. Then it was about offering a cheaper service or providing better value than the network operator you were chained to. Virgin was perhaps the only company that realised that it could sell on brand. And it did so very well. The industry […]
For many among UK telecoms’ longer-serving pros, ‘the future’s bright’ is a slogan that will recall the mobile industry’s halcyon early ‘90s when an upstart operator called Orange came over the horizon with a whole new look, and a proposition that drove a wedge between BT and Vodafone’s then-comfortable duopoly and went on to swallow […]
We have been discussing the increasing potential of the MVNO for many years now. Our most popular article of all time is one written almost four years ago entitled ‘five things that make operating an MVNO tough to do’, (except in those days we put Every Word in Capitals). The development of the MVNO market has […]
MVNOs – Mobile Virtual Network Operators – have no physical networks, lease wireless capacity from existing mobile service providers and, though they resell services under their own brand name, are highly dependent on their enabling operator. On the face of it, not a strong position from which to build a successful telco business. On the […]
News highlights – 30 August Nokia revival boss leaves company HELSINKI (Reuters) – The head of the Nokia division aiming to bring the brand’s mobile phones back to market is leaving after two years in the role, the Finnish company said on Wednesday. Read more… Amazon’s Dash launches in Britain LONDON (Reuters) – Seeking to […]
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