Tag: personalisation

Google Feed is the latest attempt to provide personalised information

Google Feed is the latest attempt to provide personalised information

Written by on July 19, 2017 in News with 0 Comments

SAN FRANCISCO (Reuters) – Google on Wednesday announced an overhaul of its search app on mobile phones to include a personalized feed of links about hobbies, travel, sports and other topics, a move that puts the search company into more direct competition with social networks such as Facebook. Google, the world’s largest search engine and […]

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Why unlimited data is stupid (and customers don’t want it)

Why unlimited data is stupid (and customers don’t want it)

Written by on June 1, 2017 in Opinion with 1 Comment

Wireless carriers in the US are in a race to the bottom. Analyst Chetan Sharma says that with the onslaught of unlimited data plans, the revenue from data went into reverse for the first time in over a decade. What is sad about this is that customers do not even want unlimited data plans, according to […]

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Personalising content? Think cocktail party

Personalising content? Think cocktail party

Written by on June 8, 2015 in Guest Blog with 0 Comments

In addition to providing us with the ability to access useful information and enjoyable entertainment, the Internet also manages to quench our thirst for personalised experiences and content. Retail sites will offer up suggestions based on previous purchases, while on-demand streaming services provide recommendations on what to listen to or watch next. While many think […]

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Personalisation, privacy and creepy marketing

Personalisation, privacy and creepy marketing

Written by on May 11, 2015 in Opinion with 2 Comments

ETIS has really good working groups. Certainly there are technology focused sessions, but they bring things into perspective in a refreshingly down to earth way. Following the Billing and Revenue Management meeting in Dublin two weeks, it was off to Brussels for the Business Intelligence meeting. And a lot of the discussion was about the […]

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Is advertising the new battleground?

Is advertising the new battleground?

Written by on December 3, 2014 in BillingViews, Opinion with 0 Comments

Advertising is one ‘arena’ which is changing beyond all recognition. Online advertising is set to grow by 15 percent in 2014, as advertisers spend $140 billion on campaigns this year. Ways of measuring the effectiveness of campaigns is also changing. Simply counting the number of clicks is definitely on the way out. This is partly […]

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Big data, analytics and common sense

Big data, analytics and common sense

Written by on December 1, 2014 in BillingViews, Opinion with 0 Comments

When it comes to big data, analytics, contextual, spur of the moment offers, the room seems to become slightly cloudy, a state of unreality edges in. We nod, we ponder the enormity of being able to offer millions of people that spur of the moment, non intrusive, ‘makes complete sense, thank you’ offer. And then […]

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Build your own bank account?

Build your own bank account?

Written by on August 20, 2014 in Guest Blog with 1 Comment

I was thinking the other day about where retail banking should go next. However hard you look for the account package that suits your needs, you end up choosing accounts that have been designed by people who think they understand your needs – but of course do not. So why don’t banks let you build […]

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Drop me a message when I can build my bank account

Drop me a message when I can build my bank account

Written by on August 20, 2014 in BillingViews, Guest Blog with 0 Comments

I was thinking the other day about where retail banking should go next. However hard you look for the account package that suits your needs, you end up choosing accounts that have been designed by people who think they understand your needs – but of course do not. So why don’t banks let you build […]

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Speed sells, but speed sells stuff too – the real potential of LTE

Speed sells, but speed sells stuff too – the real potential of LTE

Written by on June 25, 2014 in BillingViews, News with 0 Comments

When things are getting interesting and moving as fast as they are in the communications world, it is easy to get ahead of yourself. Sometimes you seem to go round in circles. It is advisable, if this happens, not to meet yourself coming the other way. Events such as TM Forum Live tend to set […]

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Context is king – but please add common sense

Context is king – but please add common sense

Written by on June 23, 2014 in BillingViews, News with 0 Comments

Recently a senior BillingViews operative took a quick vacation. Three well spent days and two very well spent nights made sure that a small group of holiday makers were well refreshed, well fed and well relaxed. Photographs were taken, friendships were strengthened and promises were made about creating Dropbox folders to share the photos which, […]

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