Tag: personalization

Why Are Cable MSOs Happy About Connected TVs?

Why Are Cable MSOs Happy About Connected TVs?

Written by on March 8, 2013 in BillingViews, Opinion with 0 Comments

When you read articles like this from GigaOM that show how Connected TVs are on the rise, you wonder whether it signals the beginning of the end for traditional cable TV. It may, but that’s not necessarily a bad thing as far as MSOs are concerned. Cable set-top boxes are expensive and limited in flexibility. […]

Continue Reading

The Intersection of Content and Interest in Pay TV

Written by on November 8, 2012 in BillingViews, Opinion with 0 Comments

Pay TV models are evolving more rapidly than infrastructure can keep up. In simple terms, Pay TV customers have gone rapidly from faceless households to unique individuals. Personalization is in its infancy; content owners are concerned about maintaining content rights; and Pay TV providers are working through the details on how revamp advertising models and […]

Continue Reading

Analytics on Customer Analytics

Analytics on Customer Analytics

Written by on July 6, 2012 in BillingViews, News with 0 Comments

Comptel released results of a poll earlier this week that was taken last month during its annual user group meeting. The poll results, displayed in these pie charts, could be interpreted in two different ways. Comptel argues that its poll “reinforces the industry’s trajectory towards putting big data into action.” That’s one reasonable interpretation; but […]

Continue Reading

Top