Tag: Predictive

Advertising – predicting or persuading behaviour?

Advertising – predicting or persuading behaviour?

Written by on December 17, 2014 in BillingViews, Opinion with 0 Comments

If communications service providers are to get to grips with the ideas around context based offers, it is important to understand what is already possible. And how advertising works now. In order to make a start, we decided to call an old friend, Alex Shifrin, CEO of Saatchi and Saatchi in Moscow.   BV: Alex, […]

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