Tag: press releases

PR becomes mind-numbing BS

PR becomes mind-numbing BS

Written by on May 27, 2013 in BillingViews, Opinion with 7 Comments

Ask any journalist, writer or editor what they hate most about their job and the answer will probably be press releases/media alerts – the new age junk mail. I’m talking about the endless stream of ‘codswallop’ emanating from mindless life forms that use a well-worn template to make pronouncements that they hope will stimulate attention. […]

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