Tag: Product Catalogue

Customer lifetime value should be part of the culture, but remember the basics

Customer lifetime value should be part of the culture, but remember the basics

Written by on June 16, 2014 in BillingViews, News with 0 Comments

Telefonica has calculated that if you bundle and target offers effectively, you can increase your revenues by 25 times – not 25 percent, 25 times. Suntec’s Tony Sceales presented this information as part of his session at the TM Forum Live! event. It is refreshing to see customer lifecycle values presented at what used to tech […]

Continue Reading

Top