Tag: programmatic advertising

Advertising takes another hit

Advertising takes another hit

Written by on January 12, 2016 in Opinion with 0 Comments

We have become slightly obsessed with the advertising world. We simply cannot understand how it is surviving. And, apparently, thriving. More and more people are watching television programmes on ‘catch up.’ More and more people (over 200 million and counting) are downloading ad-blocking software. Regulators are getting tougher on personal data and how advertisers and […]

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Dish finds adverts programmatic

Dish finds adverts programmatic

Written by on October 26, 2015 in News with 0 Comments

NEW YORK (Reuters) – Dish Network Corp will begin experimenting with automated ad sales, moving away from the pay-TV industry’s years-old way of selling ads through phone calls, paperwork and in-person deal-making. Dish will open up a digital ad market to let advertisers buy linear television ads as a beta test before officially launching at […]

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