Tag: ROI

The secret to better marketing and ROI – shout less, talk more

The secret to better marketing and ROI – shout less, talk more

Written by on January 20, 2015 in BillingViews, Guest Blog with 0 Comments

As any CMO in a telecommunications operator will know, when quarterly revenue targets aren’t being reached, the first thing to get cut is the advertising budget. It’s a quick win on the balance sheet and the CFO who most likely holds a thinly veiled disdain for marketing’s ‘excessive’ budget will be only too glad to […]

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Building a better business case

Building a better business case

Written by on October 31, 2013 in BillingViews, News with 0 Comments

You can tell the state of our industry by the number of three letter acronyms that are doing the rounds at conferences. Right now, our industry is in fine fettle. M2M, SDN, NFV are all being actively discussed, and still new ones come along – LDO, for instance. All of which is excellent. And then […]

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