Target CIO targets enhancing in store digital experience

Written by on August 23, 2016 in News with 0 Comments
REUTERS/Dan Riedlhuber/Files

REUTERS/Dan Riedlhuber/Files

(Reuters) – U.S. retailer Target Corp will focus on enhancing technologies that improve the customers’ store experience and on other digital efforts, Chief Information Officer Mike McNamara said.

Target will focus on its website,, and offline-online digital experience such as order pickup and digital marketing, McNamara said in a blog post on the company’s website.

“Technology and supply chain are the new battlegrounds for retail,” he said. “The retailers with the strongest technology and supply chain will have the best chance of winning.”

“First and foremost, we’re going to stay focused on Target’s key priorities and we’re going to keep adding technology talent. Over the last year we’ve made some behind-the-scenes changes like shifting to a DevOps product model of working—which is how startups and tech companies operate—and using more open-source technologies. This will make our technology teams increasingly agile and nimble and, I believe, will also help the entire organization move more quickly and decisively.

We’ll continue to focus on technologies that enhance the store experience for guests and our store team members. We’ll focus on digital efforts including, offline-online experiences such as order pickup as well as digital marketing to guests. We’ll also continue to focus on supply chain efforts such as store replenishment and merchandising systems that help keep our stores well-stocked and that get the right products to the right guests at the right time.”

The company will also focus on efforts such as store replenishment and merchandising systems to keep its stores well stocked, he said.

The retailer is in the middle of a hiring boom, McNamara said, adding that the company had hired about 700 engineers since he joined as CIO in February 2015.

The company had 341,000 employees as of Jan. 30, according to a regulatory filing.

(Reporting by Gayathree Ganesan in Bengaluru; Editing by Kirti Pandey)

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