MATRIXX Software today announced that Three Group, the telecommunications arm of CK Hutchison Holdings, a multinational conglomerate, has selected its real-time Digital Commerce platform to support Three’s mobile service providers in the UK, Denmark and Sweden.
The Three Group companies will deploy MATRIXX Digital Commerce as part of their digital business transformation from providing voice and data access to offering a full suite of digital services. Three is investing to better serve customers with services around content, transport and lifestyle applications, providing consumers more choice, control and value.
Susan Buttsworth, CEO at 3 Solutions, said “We selected MATRIXX Software because we have a shared vision and the company has the capability to rapidly drive it forward. Three’s operations in Europe will be transformed into digital service leaders, reinventing the customer experience while benefiting from the market-changing economics of digital.”
Using the platform, Three’s operating companies across Europe will foster greater customer engagement, and drive more tailored and targeted service offerings to individuals. Three will also create new digital sales channels to derive greater operational economies of scale and reduce the costs associated with serving customers through contact centers and retail outlets.
Customers will benefit from new digital content for a richer service experience; management and granular control over their own service mix and payment; transparent and instant spend and purchase options, direct from the device and intuitive self-care capabilities, offering convenience and a consistent, immersive experience. The platform processes all transactions in real-time, integrates with other applications via open application programming interfaces (APIs), and can be delivered over cloud or hybrid-cloud environments. It allows consumers to define and continuously modify services themselves, and supports constant and rapid business change for the CSP.
Dave Labuda, Founder, CEO and CTO, MATRIXX Software, said, “Once mobile operators make the decision to become digital service providers, they need a partner to get them there rapidly so they can start profiting in this dynamic new market from day one. This is the future of the mobile industry”.
Susan Buttsworth and Dave Labuda will be presenting at Mobile World Congress 2017, on Monday 27th February, 4pm – 5.30pm at the ‘Building Positive Engagements with the Connected Consumer’ session.