As the evidence mounts that mobile is becoming Big Brand’s weapon of choice in the battle for precision marketing – i.e. maximising marketing dollars – we were focusing on SMS. It is the perfect, if old, medium. Now, though, Twitter is getting attention with its mobile ads.
About the Author
About the Author: Alex was Founder and CEO of the Global Billing Association (GBA), a trade body focused on the communications sector. He is a sought after speaker and chairman at leading industry conferences, and is widely published in communications magazines around the world. Until it closed, he was Contributing Editor, OSS/BSS for Connected Planet. He is publisher of DisruptiveViews and previously BillingViews. More from this author.
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