Verizon and its content strategy – they don’t need no, um, TV

Written by on March 8, 2017 in Guest Blog with 0 Comments

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CFO Matt Ellis says that the Verizon content plan is to stick with short-form content and sports that it has run on its go90 mobile streaming service.

While telecom giant AT&T has agreed to acquire Time Warner for $85.4 billion, the Verizon content strategy dictates there is no need to buy a big entertainment company, Verizon CFO Matt Ellis told an investor conference on Tuesday.

“We don’t believe that we need to own the traditional linear TV content,” he said in a session at the Morgan Stanley Media & Telecom Conference in San Francisco.

Verizon is closing the purchase of Yahoo! for the reduced price of $4.48 billion in cash, which will play into its mobile strategy. While Verizon expects to close the deal in the second quarter, Ellis said the benefits of combining Yahoo with AOL will start to kick in next year. Verizon has struck mobile streaming deals with the NFL and NBA, and invested in digital content assets such as AwesomenessTV.

Does Verizon content plan include a deal with YouTube?

Talks intended to bring YouTube videos to cell phones and TV sets, expand Verizon’s Net services, the WSJ reports.

YouTube to bring the Web site’s videos to cell phones and television sets. A deal may give Verizon a marketing edge over its rivals in the wireless and cable industries, furthering the company’s efforts to expand into Internet and entertainment services, the Journal reported.

Under the terms being discussed, customers of Verizon Wireless–Verizon’s joint venture with Vodafone Group–would be able to view some YouTube videos on their cell phones through the carrier’s premium V Cast service, the Journal said.

Verizon content plan would offer YouTube videos as an on-demand feature of a TV service it is launching throughout the nation, according to the paper. A deal may give Verizon the exclusive right to carry YouTube videos for a limited period of time, one person with knowledge of the discussions told the Journal.

More on Cnet and TheStreet.

This article was first published on PricingDataPlans.

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About the Author

About the Author: Jonathon has been lurking around the Telecoms and Internet space for the last 20 years. He is now a man on a mission – that being the reformation of the Industry Analyst business. He is working with his co-conspirators on transforming the Industry Analyst world forever as an Expert with EMI. .

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