Bharti Airtel, India’s largest service provider, has recently launched a new ‘open marketing platform’ branded Airtel Zero – designed to let customers access mobile applications ‘free of charge.’
Airtel Zero offers a high-profile example of ‘zero-rating,’ whereby service providers try luring customers to pricier data plans by offering a free or heavily discounted taste of web services. However, this flies in the face of ‘net neutrality’ rules being adopted in other markets. Why is India different? Read more here….